Frequently Asked Questions
Below you'll find answers to the most common questions about SEO, dashboards, timelines, deliverables & more.
SEO (Search Engine Optimisation) is the process of optimising your website so that it ranks higher in search engines like Google, bringing more organic (free) traffic. Without SEO, you rely heavily on ads, social, or referrals — SEO gives you a sustainable foundation for growth.
SEO is a medium-term game. Most clients begin to see meaningful improvements in rankings and traffic between **3 to 9 months**, depending on the site’s age, competitive space, content quality, and technical health.
The cost depends on scope. We offer a **free SEO audit** (snapshot), a full in-depth audit, or a combined implementation package. Implementation plans begin from ~£1,290/month (varies by site complexity, volume of content, and link acquisition).
Our *audit* covers crawling & performance issues, content and on-page review, GA4 & Search Console analysis, keyword & content strategy, and priority fixes. Implementation includes execution: applying fixes, publishing content, link-building roadmap, tracking & reporting.
Not necessarily. Most SEO wins come from content optimisation, internal linking, technical fixes, and performance improvements rather than full redesigns. A redesign might help if your site is extremely outdated, poorly structured, or unusable on mobile.
We track metrics such as: organic sessions, keyword positions (visibility), conversion rate (leads or sales), bounce & engagement metrics, page speed (Core Web Vitals), and revenue attribution. We pull data into your **Promo Dashboard** for unified reporting and clarity.
An SEO dashboard visualises key metrics (traffic, keywords, conversion, backlinks) in one place so you don’t need to jump between Google Analytics, Search Console, and spreadsheets. It empowers you to spot trends, check progress, and make data-driven decisions without analysis fatigue.
We typically integrate Google Analytics (GA4), Google Search Console, your CMS, and optionally third-party APIs (e.g. Ahrefs, SEMrush) or revenue data (Stripe, Xero). This gives a holistic view of SEO + business performance.
We don’t offer “guarantees” — no reputable SEO can reliably promise top positions due to algorithm changes, competitor actions, etc. Instead, we guarantee *effort*, *transparency*, and *measured progress* month to month.
We plan in short cycles. If something isn't working, we reassess, pivot, or double down on high-leverage tactics. SEO is iterative — it’s about continual optimisation, not a single push.
Our audits are one-off. Implementation services are month-to-month but typically require a **30-day notice** if you want to cancel. This gives us time to wrap up deliverables cleanly.
Absolutely. We collaborate via tickets, review PRs, and provide code snippets. We’re your SEO partner, not gatekeepers.
You’ll receive a monthly KPI report, and we’ll hold a regular call. The dashboard gives real-time visibility, so you can always check progress between updates.
We monitor SEO news, algorithm trackers, and Google’s own announcements, and test using our client base. When big updates land, we evaluate impacts and adjust strategies.
No, SEO is not dead — it evolves. While tactics change, being visible to searchers by matching intent and offering value remains essential. Content is still core — but it must be high quality, user-focused, and backed by analytics.